5 Ways Real Businesses Are Using AI in Content Creation - Autus Consulting

5 Ways Real Businesses Are Using AI in Content Creation

20 October, 2023

5 Ways Real Businesses Are Using AI in Content Creation



While the demand for high-quality content has surged, so has the need for efficiency, relevance, and innovation. Enter Artificial Intelligence (AI), a technological marvel that has swiftly become an indispensable ally for businesses looking to thrive in the world of content.

AI, with its boundless capabilities and adaptability, has revolutionised how content is generated, refined, and delivered.

It’s no longer a sci-fi fantasy; it’s the reality of countless businesses striving to meet the insatiable appetite of today’s digital consumer.

In this blog post, we’ll delve into the extraordinary ways that real businesses are harnessing the power of AI to transform their content creation processes.

We’ll explore five concrete examples of how AI is driving efficiency, enhancing creativity, and redefining the way businesses communicate with their audience.

If you’re curious about the state of AI in content creation or eager to uncover fresh strategies for your business, you’re in the right place.

1. Generating Content Ideas with AI

Generating Content Ideas with AI

The creative process often begins with the spark of an idea. For content creators, whether they’re bloggers, marketers, or journalists, the challenge lies in consistently generating fresh and engaging ideas.

This is where Artificial Intelligence steps in as a formidable ally.

AI-powered tools have become indispensable for businesses seeking innovative and relevant content ideas. These tools analyse vast datasets, user behaviour, and trending topics to uncover hidden gems for content creation.

When faced with creative blockages, AI tools can be employed to produce fresh ideas for a variety of content types, such as blog articles, social media posts, email (newsletters, campaigns, nurturing sequences), and more.

In the realm of social media content, AI tools can rapidly generate post concepts, recommend hashtags, and craft image captions.

Beyond generating novel concepts from scratch, these tools can also assess your existing content, extract key messages, and utilise this information to craft engaging social media posts.

The same applies to blog content. Utilise an AI chatbot to generate a list of topic ideas that can serve as sources of inspiration. All you have to furnish is a broad topic or keyword, along with some contextual information about your blog and company.

2. Creating Content Outlines with AI

2. Creating Content Outlines with AI

Once you’ve gathered your content ideas, AI tools can help you create a potential framework complete with headings and key discussion points to assist you in the writing process. Some AI writing tools provide this in the form of a template, while you can achieve similar results using ChatGPT or another platform, provided your prompt includes sufficient detail.

By using AI to generate content outlines, businesses not only save time but also ensure that their content is well-structured from the beginning. This systematic approach leads to greater consistency, improved collaboration, and content that aligns with the preferences of their target audience.

However, it’s crucial to be aware of a significant detail: the outline generated by AI will essentially mimic existing articles.

If used as-is, it can dilute the originality of your work, making it blend in with the crowd. Therefore, it’s essential to invest time in reviewing and adjusting the output to discover unique perspectives that will distinguish your piece from the rest.

3. Writing First Drafts with AI

3. Writing First Drafts with AI

Once content ideas are solidified and content outlines are in place, the next challenge is the creation of the first draft. This phase traditionally falls on the shoulders of writers and content creators.

However, AI has evolved to assist in this crucial stage as well, offering a helping hand to businesses. Armed with your content ideas and outline, you can employ ChatGPT or other AI to craft your initial draft.

Depending on the tool and your workflow, these AI systems can generate an entire lengthy article in one go, or you can opt for an iterative approach with more involvement from you throughout the process.

The procedure for creating content using AI will vary from one organisation and content marketer to another. However, it’s vital to ensure that the final results have a human-written quality.

This is because, despite the rapid advancements in AI content tools, they still lack the emotional intelligence, creativity, and ability to grasp nuances that elevate content to a higher level.

4. Keyword Research and Clustering with AI

4. Keyword Research and Clustering with AI

Typically, the process of keyword research commences with brainstorming a list of phrases associated with your niche or topic. This stage is predominantly a manual and time-intensive endeavour.

AI marketing tools such as ChatGPT can significantly expedite this process by swiftly generating an extensive list of relevant keywords and their various permutations. Furthermore, these tools can categorise these keywords into topic clusters that align with your content strategy.

It’s worth noting that some AI tools excel in this area more than others. For instance, ChatGPT lacks access to search engine results pages (SERPs) and cannot verify keyword overlap (Unless you are paying for GPT-4).

In contrast, tools like Bard are integrated with Google Keyword Planner, providing additional capabilities. There are also specialised tools designed specifically for this purpose, which can offer even more detailed and greater insights.

5. Platforms with AI integration

Marketing tools like HubSpot and ContentStudio serve as valuable AI editing assistants, aiding in the creation of key marketing content.

Furthermore, they play a crucial role in ensuring that your content aligns with the appropriate brand tone and style.

For instance, on Hubspot, you can use the power of AI to generate entire email sequences that can be used throughout the marketing funnel process and paired with automation tools, meaning you never have to lift a finger after fixing the first draft!

Similarly, other platforms like ContentStudio offer an AI assistant which can generate copy for your social media posts, in any tone of voice of your choosing, and will even include emojis! ContentStudio’s AI will also generate 3 different versions from your prompt, allowing you to pick your favourite or create a mash-up of the 3 different ideas!

Although these tools streamline the editing process, they are not intended to replace human editors. Some of their suggestions may not be contextually appropriate or could potentially alter the content’s intended meaning.

Additionally, they lack emotional intelligence because, after all, they are machines. Therefore, it’s essential to regard them as editing assistants and apply your judgment when considering their recommendations.

Our video example above is not an example of AI integration, but you can clearly get a feel for a cool example of how to use ChatGPT to generate ideas, import these ideas to a tool like Canva, and then have Canva generate images automatically with your content from ChatGPT that you can use in social media or in other aspects of your marketing – watch our video above and see how we generated 20 pieces of content in less than 1 minute!

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Final Reflection

As we conclude our exploration of how AI is transforming the landscape of content creation, it’s evident that artificial intelligence has become a vital companion for businesses navigating the demanding world of content production. AI empowers us to generate fresh ideas, streamline the writing process, enhance keyword research, and align content with brand tone and style.

However, it’s crucial to remember that while AI tools offer invaluable assistance, they’re not a complete replacement for the human touch. The nuance, creativity, and emotional intelligence that humans bring to content creation remain unmatched.

So, as businesses and content creators harness the power of AI, it’s essential to strike a balance. Utilise these tools as allies in your content creation journey, making the most of their strengths while exercising your judgment to ensure your content retains its unique voice and resonates with your audience.

About Autus


Autus provide Revenue Growth Platforms, Marketing & Sales Automation and Digital Marketing services to help sales and marketing personnel and teams build efficient and effective sales and marketing best practices and automate their marketing and sales processes by leveraging personalised content, various digital marketing tactics, segmentation and behaviour of their prospects and customers.

Autus recommend various products for automation, such as Active Campaign, Hubspot, Mailchimp and SharpSpring…it will vary on your requirements and budget as the best option for your business.

Find out more here.

Our founder, Tom Berry, also provides selective fractional CMO services and is a member of some client boards.

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