Blog - Autus Consulting

Category: Blog

Check out our latest Blogs, where we share with you our knowledge, strategies and insights to help your business grow and flourish.

16 April, 2024

Grow Your Email List in 2024

In an era where email addresses are guarded like treasures, learn how to entice subscribers with value-driven strategies that reflect the latest in digital marketing innovation.

26 August, 2022

Sales Success Depends On Good Qualification

Sales success depends on good qualification. By asking the right questions, you’ll be able to determine whether you should continue to progress the opportunity to its natural next stage in your sales process.

18 August, 2022

The Importance of Customer Service Standards

Customer service standards are more important now than ever before. With the rise of social media and review sites, consumers have a louder voice than in years past. And they can easily share their buying experiences — good or bad — with the rest of the world.

5 August, 2022

Recession Proof Your Business

It’s easy to feel all doom and gloom with the constant economic challenges, but it’s more important from a business perspective to keep focused and have a plan to adapt if necessary.

8 June, 2022

9 Social media ideas for trade businesses

Most small trade businesses have very few employees and typically the owner is on the tools with no time to market the business, either that they are working around the clock on projects/jobs and spend the evenings / weekends trying to keep new opportunities coming into the business.

1 June, 2022

5 Steps to Elevate your Social Media Results

Regardless of who is doing your social media, or whether you outsource it, there are common pitfalls to consider. If you are serious about improving your online social media presence and results, it’s important to have a strategy in terms of defining what you are looking to achieve, how will you achieve this, who are you targeting and why, how will you stand out compared to your competition, what tools will you use to make it more efficient and effective, what social media channels (platforms) will work best for your business model and what type of content should you post to these platforms and how will you measure what’s happening and fine tune for success.

25 May, 2022

Automations To Jump Start Your Business

Marketing automation uses software to automate monotonous marketing work.

The centerpiece of any sales automation platform is the Customer Relationship Management (CRM) tool, which helps organise, track, and nurture leads.

18 May, 2022

A Fractional CMO could be your business Game-Changer

Many businesses can’t afford to hire a high-priced, full-time Chief Marketing Officer (CMO) / Marketing Director. They don’t want to make a huge commitment, and they don’t want to overhaul everything they’re currently doing. Instead, they just want some gentle nudges in the right direction from someone who knows what they’re talking about.

11 May, 2022

7 Little Changes That’ll Make A Big Difference With Your Customers

7 Little Changes That’ll Make A Big Difference With Your Customers. We have all heard many times how it can take more effort to acquire a new customer versus retain/sell more to an existing client.

Many businesses prioritise selling to new clients over delivering a service to existing clients. Yep, we hear you! We know sales is the lifeblood of many businesses and how important it is to keep that sales pipeline evolving…but surely not to the detriment of losing existing customers.

4 May, 2022

Improving The Performance Of Your Sales Emails

Let’s face it we’ve all been there! You take the time to craft your sales email, send it off to the prospect, and you hear nothing in return…in fact you might not even know if they have opened it or if it has gone to that big old junk folder in the sky…

21 April, 2022

5 ways to make your email campaigns more personal

Living in an age of hyper-personalisation may seem overwhelming for some marketers, but for the consumer, marketing content has never been so relevant to their needs. Relating to your audience has been a proven tactic to help increase sales and keep customers returning again and again.

13 April, 2022

7 LinkedIn Marketing trends that actually work!

LinkedIn is more than just a great platform for being sociable with co-workers from current and previous jobs, it’s the world’s biggest platform for business networking. Businesses not already on LinkedIn are missing out on some great opportunities for work and collaboration with other businesses.

6 April, 2022

Are you watching the right social media metrics?

The world of social media is a confusing one to those who are not active on the different platforms on a day-to-day basis. As a result, this can create some misconceptions as to what you should be looking for when it comes to engagement on social media.

30 March, 2022

Top 3 Marketing Challenges of 2022

2022 is already proving to be a challenging year for everyone but businesses are feeling it too. Particularly within marketing, some challenges have presented themselves this year, which businesses will have to overcome.

24 March, 2022

5 ways you can be automating your Marketing processes today!

Ever get tired and bored of running the same old marketing processes manually over and over again when you could be networking with customers? Working smart, not hard, is the secret to success here. The reason that many bigger companies can grow is because of automating their processes, including their marketing processes.

11 March, 2022

The Autus 5 Step Marketing Funnel

Anyone who’s spent some time in marketing knows about the marketing funnel concept. It’s a proven model for marketing your business and making sales, having been first invented in 1898.

15 February, 2022

SEO Best Practices

Search Engine Optimisation (SEO) has changed a lot in the past few years, never mind the past 10 years or so.

8 February, 2022

Jack reflects on 1 Year at Autus

This month, I (Jack) celebrate my 1st year working at Autus! A lot changes in a year but this past year has taught me so much that I wouldn’t otherwise have learned if I hadn’t gotten the job at Autus.

3 February, 2022

How Automated Nurture Sequences work

Ever wonder how you can take customers down a sales journey and convert them more effectively? Staying at the top of mind of your prospects is far more difficult nowadays than it’s ever been.

7 January, 2022

Grow Your Business With Customer Reviews

There’s truly nothing better as a business than to receive a positive review from your customers. Not only does it mean that you’re doing something right, it means that other people who look up reviews of your business will notice your good reputation.

8 December, 2021

Top 5 Marketing Challenges for Small Businesses

Being a Small Business comes with all sorts of challenges. Aside from smaller budgets and a smaller scale of operations as opposed to bigger businesses, you’re often on the tools and directly involved in the business the majority of the time.

24 November, 2021

4 Top Marketing Trends to be aware of for 2022

At the time of writing this, 2021 is quickly coming to an end. While many businesses are focusing on their end of year strategies, us marketers are looking into 2022 to see what marketing trends are likely to stick around from the previous year and what new trends might pop up!

30 September, 2021

Autus Consulting LTD are now a Sharpspring Gold Partner!

United Kingdom, 28th September 2021 – Autus Consulting, a provider of Next-Generation CRM, Sales & Marketing Automation Solutions and Digital Marketing Services, obtained Gold-Level Certification in SharpSpring’s partner certification program. Through this program, SharpSpring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, empowers its partners to become experts in marketing […]

17 August, 2021

Why Marketing Automation?

Implementing a marketing automation platform into your sales and marketing processes eradicates these problem statements by offering a solution for each one.