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In today’s digital age, marketing is the lifeblood of any business, yet it’s also a labyrinth of ever-changing algorithms, strategies, and platforms.
Where competition is fierce and attention spans are short, establishing a strong brand identity has never been more crucial for small business owners aiming to enhance their sales and marketing efforts.
Unlock success with online business communities. Collaborate, learn, and network with fellow small business owners. Gain support and find new opportunities.
Digital transformation has emerged as a vital concept for small businesses. In this blog, we will explore the essence of digital transformation and its profound importance in today’s business environment.
Social media marketing has become an essential part of any modern marketing strategy.
CRM and Marketing Automation drives personalisation, customer retention, omnichannel engagement, lead generation, and data-driven decision making.
With the rapid growth of technology, digital marketing has revolutionised the way businesses promote their products and services.
With over 722 million members worldwide, LinkedIn provides a unique opportunity for businesses to network and engage with their target audience.
When you first start out in business, you typically don’t think about how to manage your customers, and sales pipeline – enter CRM!
A full-funnel and end-to-end customer journey strategy is entirely possible. Success depends on having the right strategies, expertise and tools to Build A Business Growth Machine!
Many of us are quite guarded about giving up our email address. Nonetheless effective ways to grow your email list can be leveraged.
Data-driven marketing uses customer data to predict their needs, desires and future behaviours. Consumers are demanding more personalised experiences.
Email marketing is a fantastic way to reach out to potential and current customers.
The marketing mix is a familiar marketing strategy tool, which was traditionally limited to the core 4Ps of Product, Price, Place and Promotion.
Sales success depends on good qualification. By asking the right questions, you’ll be able to determine whether you should continue to progress the opportunity to its natural next stage in your sales process.
Customer service standards are more important now than ever before. With the rise of social media and review sites, consumers have a louder voice than in years past. And they can easily share their buying experiences — good or bad — with the rest of the world.
Increase the effectiveness of your marketing & sales and grow your revenue and customer lifetime value through 1 of our 3 recommended Revenue Growth Platforms.
It’s easy to feel all doom and gloom with the constant economic challenges, but it’s more important from a business perspective to keep focused and have a plan to adapt if necessary.
Advertisers are learning the importance of creating an online presence that covers the entire customer journey, guiding and delighting their audiences.
Beyond your company website, a blog is a fantastic tool to keep your audience in the loop about your business.
Starting a business is a significant achievement for many entrepreneurs, but maintaining one is the ultimate challenge.
Lately, the conversation has been focused on short-form video, but interactive video is one we should be talking more about.
There isn’t a one size fits all approach to closing deals and that makes it tough to determine what’s working and what’s not.
Having core company values can help you ensure each of your employees, from top leadership to entry-level, are working towards the same common goal, and share a bigger purpose.
Speaking as a business owner, it’s an amazing feeling when you experience business growth
Most small trade businesses have very few employees and typically the owner is on the tools with no time to market the business, either that they are working around the clock on projects/jobs and spend the evenings / weekends trying to keep new opportunities coming into the business.
Regardless of who is doing your social media, or whether you outsource it, there are common pitfalls to consider. If you are serious about improving your online social media presence and results, it’s important to have a strategy in terms of defining what you are looking to achieve, how will you achieve this, who are you targeting and why, how will you stand out compared to your competition, what tools will you use to make it more efficient and effective, what social media channels (platforms) will work best for your business model and what type of content should you post to these platforms and how will you measure what’s happening and fine tune for success.
Marketing automation uses software to automate monotonous marketing work.
The centerpiece of any sales automation platform is the Customer Relationship Management (CRM) tool, which helps organise, track, and nurture leads.
Many businesses can’t afford to hire a high-priced, full-time Chief Marketing Officer (CMO) / Marketing Director. They don’t want to make a huge commitment, and they don’t want to overhaul everything they’re currently doing. Instead, they just want some gentle nudges in the right direction from someone who knows what they’re talking about.
7 Little Changes That’ll Make A Big Difference With Your Customers. We have all heard many times how it can take more effort to acquire a new customer versus retain/sell more to an existing client.
Many businesses prioritise selling to new clients over delivering a service to existing clients. Yep, we hear you! We know sales is the lifeblood of many businesses and how important it is to keep that sales pipeline evolving…but surely not to the detriment of losing existing customers.
Let’s face it we’ve all been there! You take the time to craft your sales email, send it off to the prospect, and you hear nothing in return…in fact you might not even know if they have opened it or if it has gone to that big old junk folder in the sky…
Instagram has been adding features more regularly than any other platform of a similar size in the past couple of years. Not only do these include great improvements to the platform, but they also provide great opportunities to those adopting them into their posting strategy early on.
Living in an age of hyper-personalisation may seem overwhelming for some marketers, but for the consumer, marketing content has never been so relevant to their needs. Relating to your audience has been a proven tactic to help increase sales and keep customers returning again and again.
LinkedIn is more than just a great platform for being sociable with co-workers from current and previous jobs, it’s the world’s biggest platform for business networking. Businesses not already on LinkedIn are missing out on some great opportunities for work and collaboration with other businesses.
The world of social media is a confusing one to those who are not active on the different platforms on a day-to-day basis. As a result, this can create some misconceptions as to what you should be looking for when it comes to engagement on social media.
2022 is already proving to be a challenging year for everyone but businesses are feeling it too. Particularly within marketing, some challenges have presented themselves this year, which businesses will have to overcome.
Ever get tired and bored of running the same old marketing processes manually over and over again when you could be networking with customers? Working smart, not hard, is the secret to success here. The reason that many bigger companies can grow is because of automating their processes, including their marketing processes.
Customer reviews in the year 2022, are essential to your business. While they might be “nice to have”, they provide much more value to your marketing efforts than you might think.
Anyone who’s spent some time in marketing knows about the marketing funnel concept. It’s a proven model for marketing your business and making sales, having been first invented in 1898.
When it comes marketing, knowing whether your business is B2B or B2C will drastically change the different strategies that you’ll choose in order to carry out effective marketing.
Small business owners have to wear many hats: Managing Director, Accountant, Marketer, HR, and many more.
Search Engine Optimisation (SEO) has changed a lot in the past few years, never mind the past 10 years or so.
This month, I (Jack) celebrate my 1st year working at Autus! A lot changes in a year but this past year has taught me so much that I wouldn’t otherwise have learned if I hadn’t gotten the job at Autus.
Ever wonder how you can take customers down a sales journey and convert them more effectively? Staying at the top of mind of your prospects is far more difficult nowadays than it’s ever been.
The world of digital is constantly evolving, and as a consequence, the practise of improving your sales process is critical at all times.
When scaling a business, manual processes that used to work well for your smaller team, start to become outdated and useless for running a growing business.
Most businesses want better results from their social media efforts. Many small businesses do not have the budgets to outsource and may believe they have the wherewithal to go it alone.
There’s truly nothing better as a business than to receive a positive review from your customers. Not only does it mean that you’re doing something right, it means that other people who look up reviews of your business will notice your good reputation.
Growing a business comes with a variety of different challenges, especially when the focus is on scaling a business up.
So you’ve still not implemented any form of Marketing or Sales Automation into your Marketing and Sales pipeline.
We’re here to tell you about a few things regarding your Search Engine Optimization (SEO) Strategy that you should stop doing
Being a Small Business comes with all sorts of challenges. Aside from smaller budgets and a smaller scale of operations as opposed to bigger businesses, you’re often on the tools and directly involved in the business the majority of the time.
At the time of writing this, 2021 is quickly coming to an end. While many businesses are focusing on their end of year strategies, us marketers are looking into 2022 to see what marketing trends are likely to stick around from the previous year and what new trends might pop up!
Over the last ten years technology has come a long way. It’s now easier than ever to get good photos for not very much money.
Social Listening gives brands the opportunity to track, analyse and respond to conversations about them on social media.
There are a few distinct aspects of email marketing that are important to know and remember. One of these is the frequency in which you send out email campaigns.
Social Media nowadays has become a non-negotiable for Modern Businesses.
A customer’s experience with a business is what influences their perception of it. And with competition being at an all-time high for most businesses, mediocre just doesn’t quite cut it anymore.
Did you know that within a year, 30% of your email contacts can go bad?
Email Campaigns are essential to an effective Marketing Strategy, providing a valuable touch point to potential and current customers.
United Kingdom, 28th September 2021 – Autus Consulting, a provider of Next-Generation CRM, Sales & Marketing Automation Solutions and Digital Marketing Services, obtained Gold-Level Certification in SharpSpring’s partner certification program. Through this program, SharpSpring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, empowers its partners to become experts in marketing […]
As a Digital Marketer in this day and age, it’s important to have access to all the tools you need to carry out your job as effectively as possible.
In this digital era, many businesses, both big and small, are taking advantage of innovative means to grow their brand.
Contrary to what most people think, word-of-mouth marketing is still very useful in boosting sales.
You can use different strategies and tactics throughout your sales and marketing funnel.
One of the most popular questions that we get asked is “What CRM & Marketing Automation Platform do you recommend?
Implementing a marketing automation platform into your sales and marketing processes eradicates these problem statements by offering a solution for each one.
The key objective for most businesses is attracting and converting new customers. This however, means they can sometimes over look an equally important goal: customer retention.
Regardless of whether you’re running a start-up, small or medium sized business every business owner faces the same challenge of finding new customers.
A buyer persona is a semi-fictional representation of your ideal customer.
Companies that build on a foundation of customer loyalty have a far greater chance of making it through wider financial headwinds.