Customer Experience - Autus Consulting

16 January, 2025

How Your Business Can Survive and Thrive in 2025

Introduction A recent Bank of England report highlights concerning trends, including slowing wage growth, declining employment, and rising National Insurance contributions. Economic uncertainty is nothing new for UK small businesses, but 2025 presents its own unique hurdles. Rising costs, slower growth, and changing consumer habits may feel daunting—but here’s the good news: challenges often lead […]

15 October, 2024

Act Now: Q4 is Crucial for Small Business Owners!

For small business owners, Q4 is the busiest and most critical time of the year. But to fully take advantage, you need a winning digital marketing strategy.

12 September, 2024

How to Use Customer Feedback to Transform Your Marketing

Learn how to use customer feedback to improve your marketing, boost satisfaction, and drive growth with actionable tips and strategies.

13 August, 2024

Complete Guide to Marketing Strategies for Small Businesses

Learn key marketing strategies for small businesses, including SEO, content marketing, and social media, to grow your brand and reach your audience.

20 June, 2024

Boost Your Leads: Social Media Lead Generation for Small Businesses

Struggling to generate leads for your small business? Learn how automation can transform your social media lead generation efforts.

16 April, 2024

Grow Your Email List in 2024

In an era where email addresses are guarded like treasures, learn how to entice subscribers with value-driven strategies that reflect the latest in digital marketing innovation.

19 March, 2024

Unlocking the Power of Short-Form Video for Small Businesses

The digital landscape can feel like trying to shout over a crowd. It’s noisy, and it’s easy to feel overlooked. That’s where short-form video steps in

26 February, 2024

Building a “Customer for Life” Mindset

In a world governed by fleeting interactions and transactional exchanges, establishing a “Customer for Life” mindset stands as the key to sustainable business success.

19 December, 2023

Mastering the 5 S’s of Marketing!

The essential aspects encapsulated by the 5 S’s of marketing: Strategy, Structure, Story, Skills, and System.

29 November, 2023

IGNITE Your Marketing with Online Learning and Coaching

The harsh reality is that 50% of small businesses face the daunting prospect of folding within their first five years.

22 September, 2023

Amplify Your Marketing Results: Professional Outsourcing

In today’s digital age, marketing is the lifeblood of any business, yet it’s also a labyrinth of ever-changing algorithms, strategies, and platforms.

16 August, 2023

The Power of Brand Identity: Elevating Your Small Business

Where competition is fierce and attention spans are short, establishing a strong brand identity has never been more crucial for small business owners aiming to enhance their sales and marketing efforts.

16 June, 2023

Digital Transformation Hurdles for Small Business Owners

Digital transformation has emerged as a vital concept for small businesses. In this blog, we will explore the essence of digital transformation and its profound importance in today’s business environment.

20 April, 2023

Leads To Loyalty: Marketing Automation Systems Made Easy

CRM and Marketing Automation drives personalisation, customer retention, omnichannel engagement, lead generation, and data-driven decision making.

17 January, 2023

How to evolve your CRM strategy

When you first start out in business, you typically don’t think about how to manage your customers, and sales pipeline – enter CRM!

14 December, 2022

How to Build A Business Growth Machine (Webinar)

A full-funnel and end-to-end customer journey strategy is entirely possible. Success depends on having the right strategies, expertise and tools to Build A Business Growth Machine!

12 October, 2022

How to Get Started with Data-Driven Marketing

Data-driven marketing uses customer data to predict their needs, desires and future behaviours. Consumers are demanding more personalised experiences.

1 September, 2022

How many Ps are in your Marketing? 😂

The marketing mix is a familiar marketing strategy tool, which was traditionally limited to the core 4Ps of Product, Price, Place and Promotion.

18 August, 2022

The Importance of Customer Service Standards

Customer service standards are more important now than ever before. With the rise of social media and review sites, consumers have a louder voice than in years past. And they can easily share their buying experiences — good or bad — with the rest of the world.

5 August, 2022

Recession Proof Your Business

It’s easy to feel all doom and gloom with the constant economic challenges, but it’s more important from a business perspective to keep focused and have a plan to adapt if necessary.

28 July, 2022

Build A Smarter Marketing Strategy

Advertisers are learning the importance of creating an online presence that covers the entire customer journey, guiding and delighting their audiences.

14 July, 2022

Defeating Those Typical Small Business Challenges

Starting a business is a significant achievement for many entrepreneurs, but maintaining one is the ultimate challenge.

7 July, 2022

Increase Conversion Rates with Interactive Video

Lately, the conversation has been focused on short-form video, but interactive video is one we should be talking more about.

29 June, 2022

Sales Metrics To Close More Deals

There isn’t a one size fits all approach to closing deals and that makes it tough to determine what’s working and what’s not.

16 June, 2022

5 Challenges you are likely to encounter when growing your business

Speaking as a business owner, it’s an amazing feeling when you experience business growth

11 May, 2022

7 Little Changes That’ll Make A Big Difference With Your Customers

7 Little Changes That’ll Make A Big Difference With Your Customers. We have all heard many times how it can take more effort to acquire a new customer versus retain/sell more to an existing client.

Many businesses prioritise selling to new clients over delivering a service to existing clients. Yep, we hear you! We know sales is the lifeblood of many businesses and how important it is to keep that sales pipeline evolving…but surely not to the detriment of losing existing customers.

17 March, 2022

Why you should be collecting customer reviews

Customer reviews in the year 2022, are essential to your business. While they might be “nice to have”, they provide much more value to your marketing efforts than you might think.

11 March, 2022

The Autus 5 Step Marketing Funnel

Anyone who’s spent some time in marketing knows about the marketing funnel concept. It’s a proven model for marketing your business and making sales, having been first invented in 1898.

2 March, 2022

What’s the difference between B2B and B2C Marketing?

When it comes marketing, knowing whether your business is B2B or B2C will drastically change the different strategies that you’ll choose in order to carry out effective marketing.

8 February, 2022

Jack reflects on 1 Year at Autus

This month, I (Jack) celebrate my 1st year working at Autus! A lot changes in a year but this past year has taught me so much that I wouldn’t otherwise have learned if I hadn’t gotten the job at Autus.

7 January, 2022

Grow Your Business With Customer Reviews

There’s truly nothing better as a business than to receive a positive review from your customers. Not only does it mean that you’re doing something right, it means that other people who look up reviews of your business will notice your good reputation.

23 December, 2021

Avoid these issues when growing your business

Growing a business comes with a variety of different challenges, especially when the focus is on scaling a business up.

20 October, 2021

Are you providing a consistently good customer experience?

A customer’s experience with a business is what influences their perception of it. And with competition being at an all-time high for most businesses, mediocre just doesn’t quite cut it anymore.

17 August, 2021

Why Marketing Automation?

Implementing a marketing automation platform into your sales and marketing processes eradicates these problem statements by offering a solution for each one.

27 July, 2021

5 easy steps to creating buyer personas

A buyer persona is a semi-fictional representation of your ideal customer.

20 July, 2021

How likely is it you would recommend [Company Name] to a friend or colleague?

Companies that build on a foundation of customer loyalty have a far greater chance of making it through wider financial headwinds.