Getting Better Results from Social Media - Autus Consulting

Getting Better Results from Social Media

19 May, 2023

Getting Better Results from Social Media



Social media marketing has become an essential part of any modern marketing strategy. With billions of people around the world using social media platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses have an opportunity to connect with customers, build brand awareness, and generate leads.

In this article, we will dive into the ever-changing landscape of Social Media platforms, and look at some tips and tricks. Delving into the ways they can enhance your marketing endeavours and amplify the success of your business.

So, get ready to explore the untapped power of social media platforms!

1. Advertising on Social Media

Social Media Advertising

Advertising on social media can be a powerful tool for businesses looking to reach their target audience and achieve their marketing goals. However, simply creating an ad and putting it out there without any strategy or planning can be a waste of time and money.

Paid social media advertising allows you to target specific audiences based on demographics, interests, and behaviours.

This can quickly become expensive if not managed properly. Planning your advertising allows you to set a budget and allocate your resources effectively, ensuring that you get the most out of your investment. Advertising on social media can serve a variety of objectives, such as increasing brand awareness, driving traffic to your website, or generating leads. Social media advertising requires high-quality content that is both visually appealing and engaging. Remember, different platforms, prefer and prioritise different forms of content than others.

However, you no longer need a professional camera and a perfect studio setup. Using a phone and basic editing software like Canva can create a more authentic and realistic feeling to your content and create more trust and a feeling of reliability.

2. Planning your content

Social Media Strategy

Planning social media content is essential for any business that wants to succeed in the competitive world of social media marketing. A well-planned social media content and advertising strategy can help you achieve your marketing goals, increase engagement with your audience, and ultimately drive more traffic and sales to your business.

Planning your social media content ensures that you maintain a consistent posting schedule. Consistency is key to building a loyal following and maintaining engagement with your audience. Incorporate a variety of content types, such as photos, videos, graphics, and text. This helps to keep your audience engaged and interested in your brand. A well-planned social media content strategy also allows you to maintain a consistent brand image across all of your social media channels. This helps to build brand recognition and establishes your brand as an authority in your industry.

Planning properly will make life so much easier, and allow you to manage your time more efficiently. You can schedule your posts in advance, freeing up time for other important tasks, such as engaging with your audience and analysing your performance. Remember to stay up-to-date with industry trends and current events by incorporating relevant and timely content into your social media strategy, you can increase engagement and build trust with your audience.

3. Social Media Analytics

Social Media Analytics

Social media analytics is a crucial tool for businesses looking to understand their audience and improve their social media strategy. Social media analytics allow you to track the performance of your social media accounts and content. By monitoring metrics allow you such as engagement rates, follower growth, and reach, you can understand what is working well and what areas need improvement. You are also provided with valuable insights into your audience, such as their demographics, interests, and behaviour. This information can help you create more targeted content that resonates with your audience and drives engagement.

You can also monitor your competitors’ social media activity. By tracking their performance and analysing their content, you can identify gaps in the market and opportunities to differentiate your brand.

Optimisation is incredibly important, and analytics will allow you to optimise your social media campaigns by identifying areas for improvement. By tracking metrics such as click-through rates and conversion rates, you can identify which campaigns are driving the most results and adjust your strategy accordingly.

4. Organic Social Media

Organic Social Media

Organic social media is another powerful tool and a no-brainer for businesses to leverage free content to help connect with their audience, build brand awareness, and foster meaningful relationships. Unlike paid advertising, organic social media refers to the free, non-promotional content that businesses share on their social media channels.

Organic social media allows businesses to showcase their authentic voice and personality. By sharing genuine, non-promotional content, businesses can build trust and credibility with their audience, ultimately fostering stronger connections by providing an opportunity to engage with your audience on a personal level by responding to comments, messages, and mentions, businesses can establish a two-way conversation, strengthen relationships, and create a sense of community.

Organic social media offers businesses a unique platform to express their creativity and showcase their brand identity. Through carefully curated content, businesses can craft a distinct visual and thematic style that resonates with their target audience. By consistently delivering engaging and relevant posts, businesses can establish themselves as thought leaders in their industry and cultivate a loyal following.

Moreover, organic social media allows businesses to tap into the power of user-generated content. By encouraging customers to share their experiences, testimonials, and creative contributions, businesses can leverage the authentic voices of their satisfied customers to amplify their brand message. This not only adds a layer of social proof but also empowers customers to become brand advocates, spreading the word about the business organically within their own networks.

Another benefit of organic social media is its potential for viral reach. When businesses create compelling and shareable content, it has the potential to be widely circulated across social media platforms, reaching audiences far beyond their immediate followers. This viral exposure can significantly increase brand visibility and generate organic traffic to the business’s website or other online platforms, ultimately driving conversions and sales.

5. Choosing the best platform for YOU

Social Media Tools

Choosing the right social media platform for your business is a crucial decision that can greatly impact your success in reaching and engaging with your target audience. With numerous social media platforms available, each with its own unique features and audience demographics, it’s essential to make an informed choice.

First start by understanding your target audience and their preferences. Consider factors such as age, gender, location, interests, and behaviours. This information will help you identify which social media platforms align with your audience’s demographics and interests. Define your marketing goals and objectives. Are you aiming to increase brand awareness, drive website traffic, generate leads, or boost sales? Different social media platforms excel in different areas, so align your goals with the strengths of each platform.

Your competitors can help you. Study your competitors’ social media presence. Identify the platforms they are using and analyse their strategies and performance. This can give you insights into which platforms are effective within your industry.

Evaluate the type of content you plan to create and share. Some platforms are more visual-centric, such as Instagram and Pinterest, while others focus on news updates and conversations, like Twitter and LinkedIn. Choose a platform that aligns with your content strategy and allows you to showcase your brand effectively. Most importantly, conduct thorough research on various social media platforms. Understand the key features, audience demographics, and engagement patterns of each platform.

Final Reflection

In today’s digital landscape, businesses must harness social media’s potential to thrive. Strategic planning streamlines operations and unlocks opportunities. Schedule posts, engage with your audience, and analyse performance. Leverage social media analytics for trust-building and optimisation. Monitor competitors to differentiate your brand. Embrace organic content for meaningful connections. Choose platforms wisely to align with your audience and goals. Let your brand soar in the dynamic world of social media, driving growth, engagement, and success!

Case Study

For a real example of how it all comes together, check out our case study with A&S Home Design here.

Download FREE Social Media Lead Generation eBook

About Autus


Autus provide Revenue Growth Platforms, Marketing & Sales Automation and Digital Marketing services to help sales and marketing personnel and teams build efficient and effective sales and marketing best practices and automate their marketing and sales processes by leveraging personalised content, various digital marketing tactics, segmentation and behaviour of their prospects and customers.

Autus recommend various products for automation, such as Active Campaign, Hubspot, Mailchimp and SharpSpring…it will vary on your requirements and budget the best option for your business.

Find out more here.

Our founder, Tom Berry, also provides selective fractional CMO services and is a member of some client boards.

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