IGNITE Your Marketing with Online Learning and Coaching
Introduction
In the dynamic world of entrepreneurship, optimism fuels the journey of every small business owner. Armed with a great product or service, you’re on the brink of creating something remarkable. However, the harsh reality is that 50% of small businesses face the daunting prospect of folding within their first five years. Why? Marketing challenges.
As you embark on this entrepreneurial adventure, you understand that having a fantastic product or service is only part of the equation. The other critical factor lies in your ability to effectively market your business. In a landscape where time, resources, and visibility are scarce, the success or failure of your business can hinge on the effectiveness of your marketing strategy.
But fear not, because every challenge presents an opportunity, and we’re here to guide you through them.
From grappling with a lack of leads to combating poor visibility in a crowded marketplace, small businesses face an array of challenges that often seem insurmountable.
At Autus, we recognise these challenges, and we’re here to turn the tide in your favour.
1. The Small Business Marketing Challenge
Challenge #1: Lack of Leads
In the relentless pursuit of business success, leads are the lifeblood that sustains growth. We understand that traditional lead generation strategies might not cut it for small businesses, or the budget isn’t available to outsource elements of your marketing. Our approach involves delving into the nuances of your unique audience, teaching you how to identify and capture their interest effectively.
Crafting Your Audience Persona:
The first step in lead generation is understanding your audience. Our courses and coaching ability will guide you in crafting detailed audience personas, going beyond surface demographics to create strategies that truly resonate.
Tailoring Your Message:
Just as a fisherman selects the right bait, knowing your audience enables you to tailor your message effectively. Our courses and coaching will emphasise the importance of specificity in your marketing message, ensuring it cuts through the noise and captures genuine interest.
Challenge #2: Poor Visibility
In a world inundated with information, poor visibility can be a silent killer for small businesses. Our online courses and coaching will take you beyond the basics and is suitable for Startups, Small Businesses, Entrepreneurs and Internal Marketing Departments in need of a curated successful marketing and business growth learning path and support to take them on a transformation journey to build a successful business. As a little heads-up, before we dive deeper into the challenges you are likely to currently face, our signature marketing learning and coaching program is about to launch soon and will cover the following:
- Creation of a winning marketing strategy and getting results with our IGNITE Growth model
- Implementing the tools and processes to for Growth and how to delight your customers
- Content is King – get visibility and conversion!
- Time effective Social Media Mastery
- Build an Email Empire
- How to Automate Your Marketing
We equip you with the knowledge, skills, strategies, tools and support to help your business be self-sufficient and create a marketing capability that gets results time and time again.
Do you relate to these marketing challenges?
Take our 10 seconds survey and let us know the challenges you are facing. Your information will remain anonymous, and help support many small businesses with their marketing challenges.
Challenge #3: Lack of Marketing Knowledge
Business Owners, Entrepreneurs, and Small Business Marketing personnel are often thrust into the role of jack-of-all-trades, and marketing is no exception. We know that wearing many hats can be daunting, especially if marketing isn’t your forte or maybe your marketing experience doesn’t span the breadth and depth required to support your growth ambitions. Our academy is more than just a repository of courses; it’s a knowledge hub where you can learn from industry experts and successful entrepreneurs and you will be guided and supported on a marketing transformation for your business. Our new academy, courses, masterclasses, coaching and membership offerings are launching soon!
Learning from the Best:
Dive into their wealth of knowledge to make informed marketing decisions for your business.
Crafting Your Marketing Plan:
Don’t operate blindly. Our resources guide you in creating a comprehensive marketing plan, ensuring that every decision aligns with your business goals.
2. Strategies for Overcoming Marketing Challenges
Strategy #1: Tailored Learning Paths
In the diverse landscape of small businesses, one size certainly doesn’t fit all. Our courses are designed to avoid the generic same old thing that can be found with a simple search of the internet; they are meticulously crafted to meet the specific challenges of your business, whether you’re a start-up finding your footing or an established brand looking to refine your strategies. Unfortunately, people are overwhelmed with too much unstructured content readily available on the internet, and our courses aim to create a curated structure and plan of content in one place, that’s easy to follow and will take you on a transformation from A (your current situation) to B (successful marketing that will continue to get results).
Crafting a Tailored Path:
Our learning paths guide you step-by-step in a linear easy-to-follow fashion, offering a tailored roadmap with organised content, system, plan and hand-holding to overcome challenges and achieve your marketing goals. Whether you’re focusing on lead generation, visibility, or overall marketing strategy, we have the solution for you.
Strategy #2: Interactive One-on-One and Group Coaching Sessions
Knowledge is essential, but personalised guidance and support is transformative. We are planning on developing coaching sessions that provide one-on-one and group interaction events with seasoned marketing professionals. Whether you’re navigating the complexities of what marketing technology is right for your business, how to get the best out of social media marketing, email marketing, Paid Ads or refining your SEO strategy, our coaches are here to provide insights tailored to your business. Our courses are more than a product, you get access to a coach that will help bring you business success and is here in case you get stuck. A coach who has helped grow startups, Small Businesses and $Billion corporate businesses.
Personalised Coaching:
Our coaching sessions go beyond generic advice. They are tailored to address the specific challenges your business faces, ensuring you receive actionable guidance that directly impacts your marketing success.
Strategy #3: Community Support
In the journey of entrepreneurship, collaboration is key. Joining a thriving community, where like-minded entrepreneurs come together to share insights, seek advice, and celebrate victories. Our community is a powerhouse of collective wisdom, ensuring you’re never alone in your business and personal growth journey.
Power of Community Collaboration:
Collaborate with small business owners, entrepreneurs and internal marketers facing similar challenges. Share your experiences, gain valuable insights, and form connections that extend beyond the digital realm. Our community is a space for collective learning and growth.
3. Overcoming Time and Budget Constraints
Time Management
Running a small business often means wearing multiple hats and juggling countless responsibilities. At Autus, we understand the preciousness of time. Our courses and resources are designed with your busy schedule in mind, offering flexibility without compromising the effectiveness of your marketing strategy.
Flexible Learning Schedules:
Our on-demand courses allow you to access valuable content at your convenience. Whether it’s early morning or late at night, our courses are available whenever you find the time to prioritise learning. Our IGNITE signature marketing course, mini-courses, masterclasses, webinars and group sessions will also be planned around a live schedule to ensure access to your coach. All recordings and assets are hosted in our Academy Portal upfront and post-live event.
Marketing Automation for Efficiency:
Discover the power of marketing automation in our signature and masterclasses. We’ll guide you through streamlining repetitive marketing tasks ensuring that you can achieve more with less time. Imagine a world where you can passively acquire new leads with little-to-no effort through automation. Or one where you ‘automagically’ serve up all post-sale customer touchpoints to onboard or deliver a service to your customers. We call it ‘Business on the beach!’ – you literally can be lying on the beach and sales can be happening 24 x 7.
Tip: Reclaim control over your time with our courses, coaching and explore the possibilities of marketing automation. Tailor your learning schedule to fit seamlessly into your day, ensuring that you can balance your business operations and marketing efforts effectively.
Budget-Friendly Marketing
We also recognise that small businesses often face financial constraints. Autus is committed to providing affordable courses and resources tailored to meet the budgetary needs of small enterprises. Effective marketing doesn’t have to come with a hefty price tag; it’s about maximising value for every penny invested. As a business we offer a range of Done For You, Done With You and Do It Yourself marketing services and learning opportunities, and we realise choices are important for where you are on your personal and business journey.
Affordable Courses and Resources:
You will soon be able to explore our IGNITE Marketing Course and optional Coaching Support offer – from Strategy, Marketing Systems, Social Media, Email Marketing, Marketing Automation and more.
You will also get the chance to learn about our proprietary Autus Grate Model, which is a five-step marketing and business growth success framework:
Get attention,
Relate and Engage,
Acquire through selling,
Thrill with delight,
Expand the relationship.
Our courses are being designed to deliver impactful results without straining your budget, ensuring that every small business can access the knowledge, expertise and tools they need for growth.
Tip: Don’t hesitate to join our waiting list and get preferential pricing and benefits when we launch soon. There is no commitment to purchase by joining our waiting list, but you will receive founding member benefits that won’t last for long, and be first to be offered a place on our pilot program launching in early February 2024.
Founding Member Offer – JOIN OUR WAITLIST!
Join our waitlist to be informed of new courses, masterclass / mastermind events, coaching and memberships – all have one thing in common and that is to IGNITE your marketing and business growth!
It’s important to emphasise our Autus Academy will not be generic online courses; it’s your partner in overcoming obstacles and unlocking the full potential of your business, with a coach that will make a difference.
The challenges faced by small businesses in marketing are indeed real, but so are the solutions. Autus has evolved as a marketing agency that specialises in Revenue Growth Platforms, Marketing Automation and Digital Marketing and we are super excited to provide a little teaser above about The Autus Academy opening up soon and our ambition to help many more businesses realise their desired marketing and growth results through our proven systems and strategies.
Whether it’s a lack of leads, knowledge, time, or budget that’s holding your business back, we have tailored solutions that can propel your business forward.
Are you ready to revolutionise your marketing approach?
By joining our waitlist you will be identified as an Autus Academy founding member you will receive founding member benefits, prioritised advanced communications about our IGNITE Your Marketing in 6 weeks course and coaching program, and other course, coaching programs and resources available or in the pipeline.
As a special Founding Member joining our waitlist, you will receive:
- Special pricing, with no commitment to purchase our course(s) and live coaching experiences!
- Grandfathered into core free benefits that will be charged for post-launch
- Help shape future courses, coaching and community support available
- Free Coaching session prior to Academy launch
- Insight into strategies that will allow you to create sustainable growth
- A six week transformation that will IGNITE your marketing knowledge, execution and results
Your success story begins here. Join our new Academy as a founding member and get ready to IGNITE Your Marketing in 6 Weeks, starting on 7th February 2024. Offer of founding member status will not be granted after 31st December 2023.
UPDATE: You can now find out more information and sign up here. 🔥
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