What is a Fractional CMO?
A Fractional CMO is a marketing executive to help with customer acquisition, sales development and company growth. Your company gets executive experience without the full-time cost. Many businesses can’t afford to hire a high-priced, full-time Chief Marketing Officer (CMO) / Marketing Director. They don’t want to make a huge commitment, and they don’t want to overhaul everything they’re currently doing. Instead, they just want some gentle nudges in the right direction from someone who knows what they’re talking about. This is where our fractional CMO service provides the balance between affordability and results impact your SME requires during the £1m to £10+m sales revenue scale and growth stages.
What does a Fractional CMO bring to your business?
- Oversees Marketing Implementation
- Provision of Services On-Demand
- Insightful Strategies, Tactics, Tools and Processes
- Executive Experience
- Executive Peer Review
- Executive management Team Member (part-time)
- Strategic Project Support
- Maximise Your Limited Marketing Resources
- Executive Marketing Coach to Mentor Your Marketing Leader/Personnel
- Advisory Service for CEO Support to Develop market-orientation and marketing effectiveness
- Strategic Planning Workshops
- Marketing Audits
- Digital Marketing Strategies
Meet Your New Fractional CMO
Tom Berry, Founder and Managing Director of Autus is a highly experienced business and marketing executive with over 25 years of business transformation and growth leadership experience.
Tom holds an MBA with Distinction from Edinburgh Business School and has worked with and managed business entities / teams / business challenges across APAC, Europe / UK and Americas.
Having developed his international leadership and experience at a large global blue-chip company, this has helped Tom provide scaled-down SME best practices, strategic, value-centric and pragmatic approach in providing Executive Marketing at the C-Suite level.
Having spent 7.5 years in the USA working on best practices around Customer Experience, CRM and Sales & Marketing, Tom and his Digital Marketing agency (Autus), are leveraging this learning to help businesses, looking to grow Regionally, Nationally and Internationally.
A little known fact: Tom’s also a Non-Executive Director with a Charity that helps those in need and a fast scale £multi-million and growth home improvements business.
How Our Fractional CMO Service Works
You get a piece of Tom for 2 days per month, on average ½ day per week. Tom will support you with your strategic marketing plan and help drive appropriate future marketing plans to achieve your business, sales and marketing goals. We will collaborate remotely via phone, email, zoom/Microsoft teams meetings and periodically face to face Meetings where appropriate. A secure microsoft sharepoint site will be utilised for all documentation and scope of work management.
Discuss your challenge and opportunities for growth
Let’s make sure we both feel the cultural, experience and value fit
Time to scope your specific requirements, outcomes and timeframes and any other execution costs
Your new CMO gets ready to on board, working month to month with no long-term contractual commitment
Cost / Value Of Our Fractional CMO Service
Our 2 days per month Fractional CMO (F-CMO) Service is competitively priced for SMEs at £2,995 per month. Our F-CMO Service is flexible and can be used in part time, Executive Addition to your Management Team or/and in an Advisory Role, Coaching your marketing personnel and make things happen or/and if required, we can also arrange execution / production services through our Digital Marketing Agency, allowing you to make the most of existing resources whilst keeping costs down.
Possibly your business is not ready for a Fractional-CMO commitment and require reduced time from an Executive Marketing Coach to mentor your internal marketing leader/personnel. We will coach/support/train you to build your skills in-house and drive ROI from your marketing department investment. 2 x 1 hour video calls per month.
Our month-to-month coaching service has no long-term contractual commitment and costs £495 ex vat per month.
What Our Clients Say
Tom was my mentor for some time and taught me everything I ever needed to know about running a business. I'll forever be grateful for what he's done for me.
If you're in need of a CRM or Marketing Automation system, you need to call Tom! This guy knows his customer lifecycles and sales pipelines like no other. I follow his Attract, Engage, Sell, Delight and Expand marketing funnel model for my own business to this day!
Best thing we ever did was joining Tom and Autus Consulting. Fantastic company to look after all your marketing.
The Autus Consulting team led by Tom Berry are every businesses missing department.
We at Priority Scotland now leave their expertise up to them to manage on our behalf...
ROI, CRM, Automation...and the rest. Allowing us to continue to excell at what we do best.
We've been all around the houses the last 5 years thinking we could cherry pick here and DIY
it ourselves there. (Digital Marketing, SEO, Content Management, Tracking & Analysis etc).
Save yourself a lot of time and go straight to the source and "trust the process".
Having experienced Autus Consulting’s services at a previous business, our founders had no hesitation in choosing them as our key business partner of choice in the CRM, Digital Marketing and Automation space, as quite simply they deliver efficient, effective and economic solutions which will continue to provide significant benefits to our business short and long term.
Tom Berry has been a fantastic business mentor and also a good friend. With Autus Consulting we have put a solid workable plan in place for my start up business to move ahead with clearly defined steps and goals in place. Tom understands business on all levels, therefore each level of growth is at the correct pace for your business needs. To anyone either in a start-up SME or within larger business that needs help with planning, automation and many little nuggets of golden information to grow, I would highly recommend speaking to Tom Berry, Autus Consulting
ABS contacted Autus to help with our online presence, digital marketing, and CRM. From our initial conversations, we knew we had found a company that had the knowledge, experience and professionalism to deliver. We would highly recommend the team at Autus Consulting as they have went above and beyond to create a solid foundation for our future growth.
I would have no hesitation in recommending Tom and the team at Autus Consulting Ltd to any business looking to get the best from digital marketing, CRM implementation, automation of your marketing processes or even just raising your profile and educating people on your products.
Though you might think nothing is happening in the short term given time you will see a marked up-take in business enquires and sales. Autus have been a massive help with my business.
The team at autus are so approachable and deliver when they say they will. They have implemented CRM, email marketing and automation for our business. Our time efficiency and productivity has improved remarkably, and new leads are opening up for our business. I couldn’t highly recommend autus enough.
We have benefited from amazing customer retention, growth and profit. The SharpSpring platform is great to have everything in one place. I have never met a company with such passion, experience and knowledge – they go above and beyond and meet expectations every time.
Let’s create something amazing together
Ready to get better, happier, and more profitable customers?