How it works - The Basics
What is Retargeting
Let’s say a potential customer visits your website and views a product or even adds it to a shopping cart but then abandons it. A retargeting campaign reminds visitors about your brand with ads promoting your products or services served to them wherever they go online.
Remarketing vs. Retargeting
Remarketing is a broader approach that employs email as its main tool. It requires spending time optimizing your email campaigns using several strategies, such as drafting effective emails, using creative subjects and conducting A/B testing.
How effective is retargeting ?
What makes retargeting so effective is that most consumers won’t typically purchase unless they encounter a brand at least seven times. And unlike traditional display ads, retargeted ads only appear to those who have already engaged with your brand.
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Greater engagement
Retargeted ads can increase engagement with your brand by as much as 400%. Imagine going from 100 website visitors a month to 500!
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Increased click-through rates (CTR)
The average CTR for traditional display ads is 0.07%, while retargeted ads garner a fantastic 0.7% CTR.
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Improved visibility
Some 60% of online shoppers say they notice ads for products they’ve researched on other websites.
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Reclaimed customers
Retargeting consumers who have abandoned a cart at your site can increase conversions by up to 26%.
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Better Return on Investment
Web retargeting is far more affordable and cost-effective. For every dollar spent on retargeting, companies generate $8 in revenue.
Why Retargeting?
Retargeted visitors are 10x more likely to click and 70% more likely to convert.
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Greater engagement
Retargeted ads can increase engagement with your brand by as much as 400%. Imagine going from 100 website visitors a month to 500!
-
Increased click-through rates (CTR)
The average CTR for traditional display ads is 0.07%, while retargeted ads garner a fantastic 0.7% CTR.
-
Improved visibility
Some 60% of online shoppers say they notice ads for products they’ve researched on other websites.
-
Reclaimed customers
Retargeting consumers who have abandoned a cart at your site can increase conversions by up to 26%.
-
Better Return on Investment
Web retargeting is far more affordable and cost-effective. For every dollar spent on retargeting, companies generate $8 in revenue.
Curious about the outlook on Retargeting?
Autus Retargeting ‘Done For You’ Ads Service
Our focus is on your profitable growth and ROI. You’ll be working with a team of digital marketing experts who can add much more value beyond creating and managing your retargeting ads.
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Creation of Ad content
We will create stunning copy and imagery To support the success of your retargeting ad Campaigns
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Run your campaigns for you
No need to work out the intricacies of Retargeting campaigns, let our experts do it for you! We will determine audience targeting, bid management, optimization, A/B testing, campaign measurement and more
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Flexible Month to Month Service
Want to stay in the loop? We’ll send you regular reports on your latest campaigns and suggest ways of improving results further!
See What Our Customers Think
We personally use autus consulting Ltd and I'm very impressed with the volume of new work their CRM, Digital Marketing and Automation Services has generated for both my businesses. We highly recommend this company.
Tom and his team at Autus Consulting have been helping The Masterclass Sessions right from the beginning at Glasgow Masterclass on making sure the automation is in place to make our processes so much simpler. We really are so thankful for their expertise and have saved us 1000's of man hours. Keep up the great work Tom. Thanks Steve Gaston - The Founder - The Masterclass Sessions
ABS contacted Autus to help with our online presence, digital marketing, and CRM. From our initial conversations, we knew we had found a company that had the knowledge, experience and professionalism to deliver. We would highly recommend the team at Autus Consulting as they have went above and beyond to create a solid foundation for our future growth.
I would have no hesitation in recommending Tom and the team at Autus Consulting Ltd to any business looking to get the best from digital marketing, CRM implementation, automation of your marketing processes or even just raising your profile and educating people on your products.
Autus Consulting have consistently provided my company with excellent service when managing our social media presence, creating high quality content. I would highly recommend.
Though you might think nothing is happening in the short term given time you will see a marked up-take in business enquires and sales. Autus have been a massive help with my business.
The team at autus are so approachable and deliver when they say they will. They have implemented CRM, email marketing and automation for our business. Our time efficiency and productivity has improved remarkably, and new leads are opening up for our business. I couldn’t highly recommend autus enough.
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