Seven Ways To Increase Your Word-of-Mouth Marketing
Contrary to what most people think, word-of-mouth marketing is still very useful in boosting sales. Although there are other digital marketing strategies, you also need to focus on word-of-mouth marketing.
Your customers can become your best advertisers, and you must leverage that to increase your sales. In this article, you’ll discover Seven ways to increase your word-of-mouth marketing.
1. Be Interesting
Look at this strategy as a form of social currency, – let people know what makes you look fun and exciting. When people see how different and exciting you are, they are more likely to talk to other people about you. Being interesting will also make consumers your customer feel confident in the information they are sharing. They will feel like they are contributing to something worth sharing.
2. Setup A Trigger
Can you associate yourself with other products or activities that your customers use or engage in? According to LiveChat, you can create products that have environmental triggers or link your products and ideas to the dominant cues in that environment. The more people remember you, the more likely they are to keep talking about you. It’s also an excellent way to start a successful referral program.
3. Make Yourself Valuable
When you solidify your identity or brand with a few people and give them the kind of value they are looking for, they are bound to share the experience with friends. It’s impossible to remember the last time you had an average experience at a restaurant, but you can remember the 5 star treatment you received at a Japanese restaurant.
Let’s say you know a colleague who loves sushi, and you tell them all about the Japanese restaurant since it is something that you know they will value. Sharing valuable information makes you resourceful. You can increase your value by delivering excellent customer service and having superb products and services.
4. Trigger Emotion
Creating value and triggering emotion go hand in hand. People tend to share things and experiences that trigger a specific emotion in them. They are more likely to share experiences they had an emotional connection or reaction with.
Most people will not talk about an average or ‘normal’ experience. People want to talk about those things that make them happy or upset. An excellent example is Yelp the reviews people give are always either of both extremes. Hardly anyone takes the time to narrate an average experience.
5. Give Your Customers Maximum Satisfaction
People will only appreciate or recommend something they like. So focus on giving your current customers maximum satisfaction. It will make them tell other people about your brand. Also, look for ways to show that you care about them and not just their money.
Be sensitive to their needs, and be concerned about your client’s success. Having delighted customers is one of the first steps for word-of-mouth marketing.
6. Use The Element Of Surprise
When it comes to your word-of-mouth marketing strategies, your customer’s experience is the top priority. People love surprises like getting unexpected exceptional service, a toast, or appreciation.
Giving your clients services beyond their expectations will encourage them to advertise your brand continuously. Don’t forget to create a good business card that prospective customers can use to reach you – Digital or otherwise!
7. Be Innovative
Think outside the box. Be original in your ideas and method of doing things. Be authentic and innovative in the way you think about your products or how you market them.
Being unique and outstanding quickly draws attention to you, and it is essential to use this strategy to make your brand unique and distinct from your competition.
Conclusion
Word-of-mouth marketing is one of the most effective ways of growing your customer base. When you focus on giving your customers the best experience, you will automatically turn them into your biggest advertisers.
It’s not accidental that the world’s most successful companies (e.g. Apple) use a systematic customer assessment tool. And they don’t use just any tool – they use Net Promoter Score®. Get a thorough introduction to this system in the free ebook LOVE BRAND and read the stories of some of the companies who use this model successfully every day to gain customer ambassadors.
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Autus provide Revenue Growth Platforms, Marketing & Sales Automation and Digital Marketing services to help sales and marketing personnel and teams build efficient and effective sales and marketing best practices and automate their marketing and sales processes by leveraging personalised content, various digital marketing tactics, segmentation and behaviour of their prospects and customers.
Autus recommend various products for automation, such as Active Campaign, Hubspot, Mailchimp and SharpSpring…it will vary on your requirements and budget the best option for your business.
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Our founder, Tom Berry, also provides selective fractional CMO services and is a member of some client boards.
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If our team at Autus can help advise further, please don’t hesitate to get in touch with our founder, Tom Berry.
