Local Business with National Awareness and Increased Trade Counter Footfall
About Ayrshire Agencies
Based only 20 mins outside of Glasgow in their native Ayrshire town of Kilmarnock, Ayrshire Agencies are a Commercial and Residential glazing company with more than 25 years' experience in their industry. Started by Cecil Wilson in the 1990s, the company continues to be family run today by his son, David. The company operates a trade counter and factory where over the years they have worked hard to forge their reputation as leading manufacturers and suppliers of top-quality aluminium products such as bi-folding doors. They also supply solid conservatory roof systems, a large range of plastic building materials, PVC & aluminium windows and doors.
Marketing Strategies and Tactics
Social Media Management
Before coming to Autus, Ayrshire Agencies only occasionally used LinkedIn and never posted on their Facebook page to raise awareness for their business. When we started our service, we immediately started regularly posting 3 times a week across Facebook, LinkedIn business, LinkedIn personal, and added Twitter as another source of organic awareness. The difference was almost immediately obvious as engagement across all channels went up dramatically. The amount of website traffic being received as a result of social media posting also went up significantly.
Alongside our social media management service, we also ran Facebook Ads as a source of paid lead gen. This especially helped with a new product market launch during the height of Covid, whereby we helped Ayrshire Agencies pivot in promoting glass protection screens to a range of businesses. These campaigns were successful and saw return on investment through higher audience awareness, an increase in engagement and sales growth.
Hubspot and Mailchimp Implementation and Integration
We implemented and integrated HubSpot CRM and MailChimp systems into Ayrshire Agencies’ marketing and sales workflow. This allowed the team to keep track of leads, build up a database of contacts, and even run their own email marketing campaigns. This integration helped streamline and modernise the company’s previous workflow which heavily relied on manual processes and took up valuable time.
In an effort to raise more awareness for Ayrshire Agencies’ different services, we ran monthly email marketing campaigns. These emails included general industry news and information around the different products and services that the company offers its residential and trade customers. After starting this part of the service, we saw a monthly increase in visitors to the Ayrshire Agencies website along with a rise in enquiry submissions.
Our relationship with Ayrshire Agencies has extended many years and Autus has become a go to ‘trusted advisor’ for end-to-end marketing consultancy for the business. Examples of having to advise on new website construction, integration and future marketing activities that can boost the business success further, are second nature to the day to day dialogue had with the business owner and key personnel.
What Our Clients Say
Best thing we ever did was joining Tom and Autus Consulting. Fantastic company to look after all your marketing.
I would have no hesitation in recommending Tom and the team at Autus Consulting Ltd to any business looking to get the best from digital marketing, CRM implementation, automation of your marketing processes or even just raising your profile and educating people on your products.
Autus Consulting have consistently provided my company with excellent service when managing our social media presence, creating high quality content. I would highly recommend.
Though you might think nothing is happening in the short term given time you will see a marked up-take in business enquires and sales. Autus have been a massive help with my business.
The team at autus are so approachable and deliver when they say they will. They have implemented CRM, email marketing and automation for our business. Our time efficiency and productivity has improved remarkably, and new leads are opening up for our business. I couldn’t highly recommend autus enough.
We have benefited from amazing customer retention, growth and profit. The SharpSpring platform is great to have everything in one place. I have never met a company with such passion, experience and knowledge – they go above and beyond and meet expectations every time.
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