Sales and Order Optimisation with Automated Customer Journeys
About The CV Guru
The CV Guru was formed by Emma Alkirwi in 2016 after spending 15 years working in recruitment and welfare. The aim of CV Guru is to help struggling job seekers of all levels of experience by creating CVs, personal statements, covering letters, and LinkedIn bios that stand out to employers and get them in the door for an interview. The team is currently made up of a variety of expert CV writers, each with their own industry that they specialise in.
Marketing Strategies and Tactics
To solve The CV Guru’s lack of efficient communication about orders and sales opportunity management, we set up a free Hubspot CRM system. This system was built and integrated with their current data, website and allowed the team to keep tabs on the progress of opportunities and orders at a glance, increasing efficiency in the business significantly and saving the team valuable time. We also future proofed the system, should the customer want to grow past their current capabilities.
When The CV Guru returned to us after the initial CRM implementation, they wanted to run email marketing to help follow up with leads and increase their conversion rate. To do this, we implemented real time integration between upgraded Hubspot CRM and Mailchimp email platforms, with additional integration with Woocommerce ecommerce being a necessary change. By doing this we were able to automate follow up emails to prospects and customers which has saved the CV Guru time and increased their engagement and conversion rates within their marketing activities.
Customer Journey Automations
Using automations and email marketing, we were able to build specific customer journeys and automate the follow up process, introduce abandoned shopping cart retargeting, target specific prospects for further nurturing and sales conversion. Ultimately this has saved the customer lots of valuable time during their marketing and sales process and has created a further platform for sales growth.
Happy Customer Feedback
The team at Autus are so approachable and deliver when they say they will. They have implemented CRM, email marketing and automation for our business. Our time efficiency and productivity has improved remarkably, and new leads are opening up for our business. I couldn’t highly recommend Autus enough.
Managing Director, The CV Guru
What Our Clients Say
Best thing we ever did was joining Tom and Autus Consulting. Fantastic company to look after all your marketing.
I would have no hesitation in recommending Tom and the team at Autus Consulting Ltd to any business looking to get the best from digital marketing, CRM implementation, automation of your marketing processes or even just raising your profile and educating people on your products.
Autus Consulting have consistently provided my company with excellent service when managing our social media presence, creating high quality content. I would highly recommend.
Though you might think nothing is happening in the short term given time you will see a marked up-take in business enquires and sales. Autus have been a massive help with my business.
The team at autus are so approachable and deliver when they say they will. They have implemented CRM, email marketing and automation for our business. Our time efficiency and productivity has improved remarkably, and new leads are opening up for our business. I couldn’t highly recommend autus enough.
We have benefited from amazing customer retention, growth and profit. The SharpSpring platform is great to have everything in one place. I have never met a company with such passion, experience and knowledge – they go above and beyond and meet expectations every time.
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Our blend of strategy, marketing, sales and customer service automation and digital marketing know-how will bring a huge doze of Autus Growth for your business!