Sales and Order Optimisation with Automated Customer Journeys
About The CV Guru
Our Story
The CV Guru was formed by Emma Alkirwi in 2016 after spending 15 years working in recruitment and welfare. The aim of CV Guru is to help struggling job seekers of all levels of experience by creating CVs, personal statements, covering letters, and LinkedIn bios that stand out to employers and get them in the door for an interview. The team is currently made up of a variety of expert CV writers, each with their own industry that they specialise in.
Marketing Strategies and Tactics
Hubspot
To solve The CV Guru’s lack of efficient communication about orders and sales opportunity management, we set up a free Hubspot CRM system. This system was built and integrated with their current data, website and allowed the team to keep tabs on the progress of opportunities and orders at a glance, increasing efficiency in the business significantly and saving the team valuable time. We also future proofed the system, should the customer want to grow past their current capabilities.
Mailchimp
When The CV Guru returned to us after the initial CRM implementation, they wanted to run email marketing to help follow up with leads and increase their conversion rate. To do this, we implemented real time integration between upgraded Hubspot CRM and Mailchimp email platforms, with additional integration with Woocommerce ecommerce being a necessary change. By doing this we were able to automate follow up emails to prospects and customers which has saved the CV Guru time and increased their engagement and conversion rates within their marketing activities.
Customer Journey Automations
Using automations and email marketing, we were able to build specific customer journeys and automate the follow up process, introduce abandoned shopping cart retargeting, target specific prospects for further nurturing and sales conversion. Ultimately this has saved the customer lots of valuable time during their marketing and sales process and has created a further platform for sales growth.
Happy Customer Feedback
What Our Clients Say
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