Customer Journey - Autus Consulting

14 April, 2026

Meet Lynn — The Member of Staff Your Business Has Always Needed But Could Never Afford

Introduction Most trade businesses think they lose jobs because of the price. They don’t. They lost them because they were second. There’s a window that opens the moment someone submits an enquiry. It doesn’t stay open long. Research consistently shows that a lead contacted within the first minute is dramatically more likely to convert than […]

25 September, 2025

Why More Leads Won’t Fix Your Business (And What Actually Will)

Most business owners think they need more leads to grow. The truth? More leads won’t fix broken funnels, weak follow-up, or one-and-done sales. What you need is a system — a Business Growth Machine that attracts quality prospects, nurtures them consistently, and turns them into repeat customers. In this post, we’ll bust the “more leads” myth and show you how to build predictable, scalable growth with the right frameworks.

24 April, 2025

Build a Smarter Growth Engine: Real Case Study, Real Results

Introduction Ever felt like your marketing is just…missing the mark? That’s exactly where one of our recent clients — a hard-working home improvement business — found themselves. They were investing real money into paid ads, crafting emails every week, and posting on social media like clockwork. But nothing stuck. 🛑 Ads weren’t converting.📭 Emails? Left […]

24 March, 2025

Are Your Leads Getting Lost in the Middle of Your Sales Funnel? Here’s How to Fix It

Struggling with lost leads in your sales funnel? Learn why prospects stall & how to fix it with automation, CRM, and data-driven strategies to boost conversions

14 February, 2025

The Essential Business Systems for Growth

Boost your business with automation! Discover how Autus streamlines lead generation, sales, and customer service for growth and efficiency.

5 November, 2024

Why Planning Your 2025 is Crucial for Success

Plan your 2025 marketing strategy now to stay competitive, leverage trends, and drive real results. Early prep sets your business up for success.

15 October, 2024

Act Now: Q4 is Crucial for Small Business Owners!

For small business owners, Q4 is the busiest and most critical time of the year. But to fully take advantage, you need a winning digital marketing strategy.

12 September, 2024

How to Use Customer Feedback to Transform Your Marketing

Learn how to use customer feedback to improve your marketing, boost satisfaction, and drive growth with actionable tips and strategies.

13 August, 2024

Complete Guide to Marketing Strategies for Small Businesses

Learn key marketing strategies for small businesses, including SEO, content marketing, and social media, to grow your brand and reach your audience.

20 June, 2024

Boost Your Leads: Social Media Lead Generation for Small Businesses

Struggling to generate leads for your small business? Learn how automation can transform your social media lead generation efforts.

16 April, 2024

Grow Your Email List in 2024

In an era where email addresses are guarded like treasures, learn how to entice subscribers with value-driven strategies that reflect the latest in digital marketing innovation.

19 March, 2024

Unlocking the Power of Short-Form Video for Small Businesses

The digital landscape can feel like trying to shout over a crowd. It’s noisy, and it’s easy to feel overlooked. That’s where short-form video steps in

26 February, 2024

Building a “Customer for Life” Mindset

In a world governed by fleeting interactions and transactional exchanges, establishing a “Customer for Life” mindset stands as the key to sustainable business success.

19 December, 2023

Mastering the 5 S’s of Marketing!

The essential aspects encapsulated by the 5 S’s of marketing: Strategy, Structure, Story, Skills, and System.

29 November, 2023

IGNITE Your Marketing with Online Learning and Coaching

The harsh reality is that 50% of small businesses face the daunting prospect of folding within their first five years.

19 October, 2023

The Small Business Marketing Challenge

Get further insight from our IGNITE Your Marketing with Online Learning and Coaching here.

22 September, 2023

Amplify Your Marketing Results: Professional Outsourcing

In today’s digital age, marketing is the lifeblood of any business, yet it’s also a labyrinth of ever-changing algorithms, strategies, and platforms.

16 August, 2023

The Power of Brand Identity: Elevating Your Small Business

Where competition is fierce and attention spans are short, establishing a strong brand identity has never been more crucial for small business owners aiming to enhance their sales and marketing efforts.

20 April, 2023

Leads To Loyalty: Marketing Automation Systems Made Easy

CRM and Marketing Automation drives personalisation, customer retention, omnichannel engagement, lead generation, and data-driven decision making.

17 January, 2023

How to evolve your CRM strategy

When you first start out in business, you typically don’t think about how to manage your customers, and sales pipeline – enter CRM!

14 December, 2022

How to Build A Business Growth Machine (Webinar)

A full-funnel and end-to-end customer journey strategy is entirely possible. Success depends on having the right strategies, expertise and tools to Build A Business Growth Machine!

12 October, 2022

How to Get Started with Data-Driven Marketing

Data-driven marketing uses customer data to predict their needs, desires and future behaviours. Consumers are demanding more personalised experiences.

1 September, 2022

How many Ps are in your Marketing? 😂

The marketing mix is a familiar marketing strategy tool, which was traditionally limited to the core 4Ps of Product, Price, Place and Promotion.

18 August, 2022

The Importance of Customer Service Standards

Customer service standards are more important now than ever before. With the rise of social media and review sites, consumers have a louder voice than in years past. And they can easily share their buying experiences — good or bad — with the rest of the world.

11 August, 2022

3 Growth Platforms, Endless Possibilities

Increase the effectiveness of your marketing & sales and grow your revenue and customer lifetime value through 1 of our 3 recommended Revenue Growth Platforms.

28 July, 2022

Build A Smarter Marketing Strategy

Advertisers are learning the importance of creating an online presence that covers the entire customer journey, guiding and delighting their audiences.

20 July, 2022

Are Business Blogs Worth The Effort?

Beyond your company website, a blog is a fantastic tool to keep your audience in the loop about your business.

14 July, 2022

Defeating Those Typical Small Business Challenges

Starting a business is a significant achievement for many entrepreneurs, but maintaining one is the ultimate challenge.

7 July, 2022

Increase Conversion Rates with Interactive Video

Lately, the conversation has been focused on short-form video, but interactive video is one we should be talking more about.

29 June, 2022

Sales Metrics To Close More Deals

There isn’t a one size fits all approach to closing deals and that makes it tough to determine what’s working and what’s not.

16 June, 2022

5 Challenges you are likely to encounter when growing your business

Speaking as a business owner, it’s an amazing feeling when you experience business growth

17 March, 2022

Why you should be collecting customer reviews

Customer reviews in the year 2022, are essential to your business. While they might be “nice to have”, they provide much more value to your marketing efforts than you might think.

11 March, 2022

The Autus 5 Step Marketing Funnel

Anyone who’s spent some time in marketing knows about the marketing funnel concept. It’s a proven model for marketing your business and making sales, having been first invented in 1898.

2 March, 2022

What’s the difference between B2B and B2C Marketing?

When it comes marketing, knowing whether your business is B2B or B2C will drastically change the different strategies that you’ll choose in order to carry out effective marketing.

1 September, 2021

Get Better Results from your Marketing and Sales Funnels

You can use different strategies and tactics throughout your sales and marketing funnel.

24 August, 2021

Our Top 4 Favourite CRM & Marketing Automation Platforms

One of the most popular questions that we get asked is “What CRM & Marketing Automation Platform do you recommend?

17 August, 2021

Why Marketing Automation?

Implementing a marketing automation platform into your sales and marketing processes eradicates these problem statements by offering a solution for each one.

10 August, 2021

5 Email Types to Improve Customer Retention

The key objective for most businesses is attracting and converting new customers. This however, means they can sometimes over look an equally important goal: customer retention.

27 July, 2021

5 easy steps to creating buyer personas

A buyer persona is a semi-fictional representation of your ideal customer.

20 July, 2021

How likely is it you would recommend [Company Name] to a friend or colleague?

Companies that build on a foundation of customer loyalty have a far greater chance of making it through wider financial headwinds.