In today’s digital age, marketing is the lifeblood of any business, yet it’s also a labyrinth of ever-changing algorithms, strategies, and platforms.
Where competition is fierce and attention spans are short, establishing a strong brand identity has never been more crucial for small business owners aiming to enhance their sales and marketing efforts.
CRM and Marketing Automation drives personalisation, customer retention, omnichannel engagement, lead generation, and data-driven decision making.
When you first start out in business, you typically don’t think about how to manage your customers, and sales pipeline – enter CRM!
A full-funnel and end-to-end customer journey strategy is entirely possible. Success depends on having the right strategies, expertise and tools to Build A Business Growth Machine!
Data-driven marketing uses customer data to predict their needs, desires and future behaviours. Consumers are demanding more personalised experiences.
The marketing mix is a familiar marketing strategy tool, which was traditionally limited to the core 4Ps of Product, Price, Place and Promotion.
Customer service standards are more important now than ever before. With the rise of social media and review sites, consumers have a louder voice than in years past. And they can easily share their buying experiences — good or bad — with the rest of the world.
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Advertisers are learning the importance of creating an online presence that covers the entire customer journey, guiding and delighting their audiences.
Beyond your company website, a blog is a fantastic tool to keep your audience in the loop about your business.
Starting a business is a significant achievement for many entrepreneurs, but maintaining one is the ultimate challenge.
Lately, the conversation has been focused on short-form video, but interactive video is one we should be talking more about.
There isn’t a one size fits all approach to closing deals and that makes it tough to determine what’s working and what’s not.
Speaking as a business owner, it’s an amazing feeling when you experience business growth
Customer reviews in the year 2022, are essential to your business. While they might be “nice to have”, they provide much more value to your marketing efforts than you might think.
Anyone who’s spent some time in marketing knows about the marketing funnel concept. It’s a proven model for marketing your business and making sales, having been first invented in 1898.
When it comes marketing, knowing whether your business is B2B or B2C will drastically change the different strategies that you’ll choose in order to carry out effective marketing.
You can use different strategies and tactics throughout your sales and marketing funnel.
One of the most popular questions that we get asked is “What CRM & Marketing Automation Platform do you recommend?
Implementing a marketing automation platform into your sales and marketing processes eradicates these problem statements by offering a solution for each one.
The key objective for most businesses is attracting and converting new customers. This however, means they can sometimes over look an equally important goal: customer retention.
A buyer persona is a semi-fictional representation of your ideal customer.
Companies that build on a foundation of customer loyalty have a far greater chance of making it through wider financial headwinds.