Introduction The job’s done. The new kitchen looks brilliant, the customer is beaming, and they say the words every tradesperson loves to hear: “I’ll be recommending you to everyone.” This is the moment to ask for a Google review. You know it, and they probably know it too. But it feels a bit like fishing […]
Introduction Most trades businesses don’t stall because of a lack of demand. They stall because of what happens after the demand shows up. A call comes in, and nobody’s sure who picked it up last. A quote goes out, and nobody follows it up in three weeks. A past customer who’d book happily again never […]
Tired of chasing leads, re-writing ads, and running in circles? Discover why tactical marketing only takes you so far—and how automation tools like SharpSpring can help you build a system that scales.
Introduction If you’re in the trades — whether you’re a kitchen installer, boiler engineer, or EV charger specialist — you’ve probably been told a system will “change your business.” You’ve maybe even tried one. But between confusing software, endless add-ons, and broken follow-up processes… most systems end up being more of a hassle than help. […]
Struggling with lost leads in your sales funnel? Learn why prospects stall & how to fix it with automation, CRM, and data-driven strategies to boost conversions
Boost your business with automation! Discover how Autus streamlines lead generation, sales, and customer service for growth and efficiency.
Introduction A recent Bank of England report highlights concerning trends, including slowing wage growth, declining employment, and rising National Insurance contributions. Economic uncertainty is nothing new for UK small businesses, but 2025 presents its own unique hurdles. Rising costs, slower growth, and changing consumer habits may feel daunting—but here’s the good news: challenges often lead […]
Discover how small business marketing strategies like automation, and planning can save you time, reduce stress, and drive consistent results for your business.
Learn how to use customer feedback to improve your marketing, boost satisfaction, and drive growth with actionable tips and strategies.
Learn key marketing strategies for small businesses, including SEO, content marketing, and social media, to grow your brand and reach your audience.
Struggling to generate leads for your small business? Learn how automation can transform your social media lead generation efforts.
In a world governed by fleeting interactions and transactional exchanges, establishing a “Customer for Life” mindset stands as the key to sustainable business success.
The essential aspects encapsulated by the 5 S’s of marketing: Strategy, Structure, Story, Skills, and System.
The harsh reality is that 50% of small businesses face the daunting prospect of folding within their first five years.
In today’s digital age, marketing is the lifeblood of any business, yet it’s also a labyrinth of ever-changing algorithms, strategies, and platforms.
Where competition is fierce and attention spans are short, establishing a strong brand identity has never been more crucial for small business owners aiming to enhance their sales and marketing efforts.
CRM and Marketing Automation drives personalisation, customer retention, omnichannel engagement, lead generation, and data-driven decision making.
With the rapid growth of technology, digital marketing has revolutionised the way businesses promote their products and services.
When you first start out in business, you typically don’t think about how to manage your customers, and sales pipeline – enter CRM!
Data-driven marketing uses customer data to predict their needs, desires and future behaviours. Consumers are demanding more personalised experiences.
Sales success depends on good qualification. By asking the right questions, you’ll be able to determine whether you should continue to progress the opportunity to its natural next stage in your sales process.
Customer service standards are more important now than ever before. With the rise of social media and review sites, consumers have a louder voice than in years past. And they can easily share their buying experiences — good or bad — with the rest of the world.
Increase the effectiveness of your marketing & sales and grow your revenue and customer lifetime value through 1 of our 3 recommended Revenue Growth Platforms.
It’s easy to feel all doom and gloom with the constant economic challenges, but it’s more important from a business perspective to keep focused and have a plan to adapt if necessary.
Advertisers are learning the importance of creating an online presence that covers the entire customer journey, guiding and delighting their audiences.
Beyond your company website, a blog is a fantastic tool to keep your audience in the loop about your business.
Starting a business is a significant achievement for many entrepreneurs, but maintaining one is the ultimate challenge.
There isn’t a one size fits all approach to closing deals and that makes it tough to determine what’s working and what’s not.
Speaking as a business owner, it’s an amazing feeling when you experience business growth
7 Little Changes That’ll Make A Big Difference With Your Customers. We have all heard many times how it can take more effort to acquire a new customer versus retain/sell more to an existing client.
Many businesses prioritise selling to new clients over delivering a service to existing clients. Yep, we hear you! We know sales is the lifeblood of many businesses and how important it is to keep that sales pipeline evolving…but surely not to the detriment of losing existing customers.
Customer reviews in the year 2022, are essential to your business. While they might be “nice to have”, they provide much more value to your marketing efforts than you might think.
This month, I (Jack) celebrate my 1st year working at Autus! A lot changes in a year but this past year has taught me so much that I wouldn’t otherwise have learned if I hadn’t gotten the job at Autus.
There’s truly nothing better as a business than to receive a positive review from your customers. Not only does it mean that you’re doing something right, it means that other people who look up reviews of your business will notice your good reputation.
A customer’s experience with a business is what influences their perception of it. And with competition being at an all-time high for most businesses, mediocre just doesn’t quite cut it anymore.
One of the most popular questions that we get asked is “What CRM & Marketing Automation Platform do you recommend?
Implementing a marketing automation platform into your sales and marketing processes eradicates these problem statements by offering a solution for each one.
The key objective for most businesses is attracting and converting new customers. This however, means they can sometimes over look an equally important goal: customer retention.
A buyer persona is a semi-fictional representation of your ideal customer.
Companies that build on a foundation of customer loyalty have a far greater chance of making it through wider financial headwinds.