Learn key marketing strategies for small businesses, including SEO, content marketing, and social media, to grow your brand and reach your audience.
In an era where email addresses are guarded like treasures, learn how to entice subscribers with value-driven strategies that reflect the latest in digital marketing innovation.
The harsh reality is that 50% of small businesses face the daunting prospect of folding within their first five years.
While the demand for high-quality content has surged, so has the need for efficiency, relevance, and innovation. Enter Artificial Intelligence (AI).
In today’s digital age, marketing is the lifeblood of any business, yet it’s also a labyrinth of ever-changing algorithms, strategies, and platforms.
CRM and Marketing Automation drives personalisation, customer retention, omnichannel engagement, lead generation, and data-driven decision making.
With the rapid growth of technology, digital marketing has revolutionised the way businesses promote their products and services.
Many of us are quite guarded about giving up our email address. Nonetheless effective ways to grow your email list can be leveraged.
Email marketing is a fantastic way to reach out to potential and current customers.
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Advertisers are learning the importance of creating an online presence that covers the entire customer journey, guiding and delighting their audiences.
Marketing automation uses software to automate monotonous marketing work.
The centerpiece of any sales automation platform is the Customer Relationship Management (CRM) tool, which helps organise, track, and nurture leads.
Let’s face it we’ve all been there! You take the time to craft your sales email, send it off to the prospect, and you hear nothing in return…in fact you might not even know if they have opened it or if it has gone to that big old junk folder in the sky…
Living in an age of hyper-personalisation may seem overwhelming for some marketers, but for the consumer, marketing content has never been so relevant to their needs. Relating to your audience has been a proven tactic to help increase sales and keep customers returning again and again.
Ever wonder how you can take customers down a sales journey and convert them more effectively? Staying at the top of mind of your prospects is far more difficult nowadays than it’s ever been.
Most businesses want better results from their social media efforts. Many small businesses do not have the budgets to outsource and may believe they have the wherewithal to go it alone.
So you’ve still not implemented any form of Marketing or Sales Automation into your Marketing and Sales pipeline.
Being a Small Business comes with all sorts of challenges. Aside from smaller budgets and a smaller scale of operations as opposed to bigger businesses, you’re often on the tools and directly involved in the business the majority of the time.
There are a few distinct aspects of email marketing that are important to know and remember. One of these is the frequency in which you send out email campaigns.
Did you know that within a year, 30% of your email contacts can go bad?
Email Campaigns are essential to an effective Marketing Strategy, providing a valuable touch point to potential and current customers.
You can use different strategies and tactics throughout your sales and marketing funnel.
One of the most popular questions that we get asked is “What CRM & Marketing Automation Platform do you recommend?
Implementing a marketing automation platform into your sales and marketing processes eradicates these problem statements by offering a solution for each one.
The key objective for most businesses is attracting and converting new customers. This however, means they can sometimes over look an equally important goal: customer retention.