The harsh reality is that 50% of small businesses face the daunting prospect of folding within their first five years.
In today’s digital age, marketing is the lifeblood of any business, yet it’s also a labyrinth of ever-changing algorithms, strategies, and platforms.
CRM and Marketing Automation drives personalisation, customer retention, omnichannel engagement, lead generation, and data-driven decision making.
With the rapid growth of technology, digital marketing has revolutionised the way businesses promote their products and services.
Speaking as a business owner, it’s an amazing feeling when you experience business growth
Most small trade businesses have very few employees and typically the owner is on the tools with no time to market the business, either that they are working around the clock on projects/jobs and spend the evenings / weekends trying to keep new opportunities coming into the business.
Ever get tired and bored of running the same old marketing processes manually over and over again when you could be networking with customers? Working smart, not hard, is the secret to success here. The reason that many bigger companies can grow is because of automating their processes, including their marketing processes.
There’s truly nothing better as a business than to receive a positive review from your customers. Not only does it mean that you’re doing something right, it means that other people who look up reviews of your business will notice your good reputation.
So you’ve still not implemented any form of Marketing or Sales Automation into your Marketing and Sales pipeline.
Being a Small Business comes with all sorts of challenges. Aside from smaller budgets and a smaller scale of operations as opposed to bigger businesses, you’re often on the tools and directly involved in the business the majority of the time.
Contrary to what most people think, word-of-mouth marketing is still very useful in boosting sales.
You can use different strategies and tactics throughout your sales and marketing funnel.
Regardless of whether you’re running a start-up, small or medium sized business every business owner faces the same challenge of finding new customers.