Struggling to generate leads for your small business? Learn how automation can transform your social media lead generation efforts.
In an era where email addresses are guarded like treasures, learn how to entice subscribers with value-driven strategies that reflect the latest in digital marketing innovation.
The essential aspects encapsulated by the 5 S’s of marketing: Strategy, Structure, Story, Skills, and System.
The harsh reality is that 50% of small businesses face the daunting prospect of folding within their first five years.
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In today’s digital age, marketing is the lifeblood of any business, yet it’s also a labyrinth of ever-changing algorithms, strategies, and platforms.
CRM and Marketing Automation drives personalisation, customer retention, omnichannel engagement, lead generation, and data-driven decision making.
With the rapid growth of technology, digital marketing has revolutionised the way businesses promote their products and services.
A full-funnel and end-to-end customer journey strategy is entirely possible. Success depends on having the right strategies, expertise and tools to Build A Business Growth Machine!
Data-driven marketing uses customer data to predict their needs, desires and future behaviours. Consumers are demanding more personalised experiences.
Sales success depends on good qualification. By asking the right questions, you’ll be able to determine whether you should continue to progress the opportunity to its natural next stage in your sales process.
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It’s easy to feel all doom and gloom with the constant economic challenges, but it’s more important from a business perspective to keep focused and have a plan to adapt if necessary.
Advertisers are learning the importance of creating an online presence that covers the entire customer journey, guiding and delighting their audiences.
Beyond your company website, a blog is a fantastic tool to keep your audience in the loop about your business.
Starting a business is a significant achievement for many entrepreneurs, but maintaining one is the ultimate challenge.
Lately, the conversation has been focused on short-form video, but interactive video is one we should be talking more about.
There isn’t a one size fits all approach to closing deals and that makes it tough to determine what’s working and what’s not.
Speaking as a business owner, it’s an amazing feeling when you experience business growth
Most small trade businesses have very few employees and typically the owner is on the tools with no time to market the business, either that they are working around the clock on projects/jobs and spend the evenings / weekends trying to keep new opportunities coming into the business.
2022 is already proving to be a challenging year for everyone but businesses are feeling it too. Particularly within marketing, some challenges have presented themselves this year, which businesses will have to overcome.
Ever get tired and bored of running the same old marketing processes manually over and over again when you could be networking with customers? Working smart, not hard, is the secret to success here. The reason that many bigger companies can grow is because of automating their processes, including their marketing processes.
Anyone who’s spent some time in marketing knows about the marketing funnel concept. It’s a proven model for marketing your business and making sales, having been first invented in 1898.
There’s truly nothing better as a business than to receive a positive review from your customers. Not only does it mean that you’re doing something right, it means that other people who look up reviews of your business will notice your good reputation.
So you’ve still not implemented any form of Marketing or Sales Automation into your Marketing and Sales pipeline.
Being a Small Business comes with all sorts of challenges. Aside from smaller budgets and a smaller scale of operations as opposed to bigger businesses, you’re often on the tools and directly involved in the business the majority of the time.
Contrary to what most people think, word-of-mouth marketing is still very useful in boosting sales.
You can use different strategies and tactics throughout your sales and marketing funnel.
Implementing a marketing automation platform into your sales and marketing processes eradicates these problem statements by offering a solution for each one.
Regardless of whether you’re running a start-up, small or medium sized business every business owner faces the same challenge of finding new customers.