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Regardless of who is doing your social media, or whether you outsource it, there are common pitfalls to consider. If you are serious about improving your online social media presence and results, it’s important to have a strategy in terms of defining what you are looking to achieve, how will you achieve this, who are you targeting and why, how will you stand out compared to your competition, what tools will you use to make it more efficient and effective, what social media channels (platforms) will work best for your business model and what type of content should you post to these platforms and how will you measure what’s happening and fine tune for success.