Your Trusted Partner for Reliable Vans
The commercial vehicle sales and hire company, you can trust
How We Helped Build A Multi-7 Figure Sales Growth Engine
About Cameron Commercials
Our Story
From single vans to full fleets — Cameron Commercials is trusted by businesses across the UK. When your business depends on reliable vans, you need more than just a supplier—you need a partner you can trust. At Cameron Commercials, they specialise in light commercial vehicles and make the process simple from start to finish. From test drives and inspections to paperwork and handover, they make sure you drive away with confidence. But their service doesn’t stop at the sale. They back you with flexible maintenance, repair, and finance options—so your vans stay on the road and your business keeps moving.
Lead Gen & CRM (SharpSpring) All-in-one Revenue Growth Platform
Cameron Commercials needed more than just leads — they needed a scalable system to capture, nurture, and convert interest without relying on manual follow-ups or inconsistent processes. We implemented SharpSpring’s All-in-One Revenue Growth Platform, giving them a centralised CRM, marketing automation engine, and sales pipeline tracker — all in one place. This allowed us to map out buyer journeys, automate follow-ups, and track every lead from first touch to closed sale. With better visibility, smarter workflows, and automated lead nurturing in place, Cameron Commercials was finally able to scale sales with clarity and confidence — not chaos.
Marketing Automation
For Cameron Commercials, time was the biggest bottleneck — especially when it came to staying visible, responsive, and consistent with marketing. We implemented a series of intelligent automations designed to reduce manual work and maximise every touchpoint. From lead follow-ups and van availability alerts to new enquiry notifications, onboarding sequences, and post-sale check-ins, the automations worked 24/7 to keep prospects warm and customers engaged. We even mapped out longer-term nurture flows and service reminders, helping build trust over time. These systems didn’t just save time — they made scaling feel effortless, with marketing that runs in the background while sales stay front and centre.
Sales Optimisation
As Cameron Commercials aimed to grow both their van sales and hire fleet, it became clear that their sales process needed structure, speed, and visibility. We designed and implemented a streamlined, repeatable sales workflow inside SharpSpring — tailored to their specific stages, services, and lead types. Every new enquiry automatically triggered sales opportunity creation, with assigned tasks, follow-up reminders, and pipeline tracking to eliminate leads slipping through the cracks. We also introduced clear sales stages and SOPs, giving the team full visibility on deal flow while freeing up Sean and the team to work on the business, not just in it. The result? A faster, more efficient sales engine built for growth.
Social Media Management
Before working with us, Cameron Commercials had social channels — but no strategy, structure, or consistency. We stepped in to manage their entire social media ecosystem, transforming scattered efforts into a cohesive, high-impact presence. Across Facebook, Instagram, LinkedIn, TikTok and more, we delivered a steady stream of platform-optimised content that spoke directly to their ideal customers — including fleet managers, time-poor buyers, and first-time van owners. Our mix of engaging posts, branded visuals, and strategic storytelling not only built trust but also positioned the business as a go-to authority in van sales and hire. In short: we made them scroll-stopping and unmissable.
Email Nurture Sequences
Cameron Commercials had no follow-up system in place — which meant warm leads often went cold, and potential sales were slipping through the cracks. We solved this by building automated email nurture sequences that triggered based on real behaviours — from website visits to van enquiry forms. Each sequence was crafted to educate, build trust, and guide prospects toward action, whether they were browsing, comparing, or ready to buy. We used dynamic content and segmentation to keep messages relevant without cluttering the CRM. The result? More engaged leads, more consistent conversions, and a brand that stays top-of-mind long after the first click.
Short Viral Video Content
To help Cameron Commercials stand out in a crowded market, we developed on-going short-form, scroll-stopping videos tailored for virality across Facebook, Instagram, LinkedIn, and TikTok. These weren’t just “nice to have” — they showcased vehicle stock, behind-the-scenes moments, customer testimonials, and Sean’s personal story, all in a relatable, mobile-first format. The videos quickly boosted organic engagement, built trust at scale, and helped drive a surge in inbound enquiries. By blending brand authenticity with smart content hooks, these videos played a key role in helping the business double its turnover and dominate its digital space.
Marketing Attribution Management
As Cameron Commercials expanded their marketing activity across multiple platforms, channels, and campaigns, it became critical to understand what was actually driving results. We implemented a clear, customised marketing attribution system that tracked lead sources, campaign effectiveness, and ROI across every touchpoint — from social media and email to paid ads and web enquiries. This gave the team actionable insights into what to scale, what to stop, and where to invest next. With attribution in place, decision-making became data-driven, not guesswork — enabling smarter spending, sharper focus, and sustainable growth.
Paid Ads
To break past organic limitations and fuel faster growth, we launched a tailored Meta Ads strategy for Cameron Commercials — focusing on lead generation, brand awareness, and stock promotion. Using custom audiences, geo-targeting, and creative variations, we built a full-funnel ad approach that attracted both buyers and long-term hire prospects. Each campaign was backed by smart tracking, retargeting flows, and budget optimisation to ensure maximum ROI. The result? A surge in high-quality inbound leads, stronger brand visibility, and a paid media engine that worked hand-in-hand with organic content and automation to drive real, measurable revenue growth.
Chat Marketing
To capitalise on rising social media engagement and reduce response lag, we implemented automated chat sequences using ManyChat across Cameron Commercials’ key social platforms. These smart flows turned casual scrollers into qualified leads — answering common questions, showcasing available vehicles, and capturing contact info 24/7. By blending automation with a personal tone, we ensured faster response times, better lead qualification, and a seamless handoff to the sales team. Chat marketing became a powerful top-of-funnel tool, helping Cameron Commercials move from “message overload” for Sean and his team to a scalable, high-converting conversation engine that supported their omnipresence goals.
Happy Customer Feedback
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What Our Clients Say
Autus has created so much demand for my business, I jokingly say to them that they have broken my business. It has been amazing growth journey so far with the team at Autus and I couldn't recommend them highly enough.
Best thing we ever did was joining Tom and Autus Consulting. Fantastic company to look after all your marketing.
The team at Autus have been excellent at creating consistency around our various social media channels and introduce email marketing. I'm also really pleased with our new website, blog content and excited to see where marketing automation can take the business in the months ahead.
I would have no hesitation in recommending Tom and the team at Autus Consulting Ltd to any business looking to get the best from digital marketing, CRM implementation, automation of your marketing processes or even just raising your profile and educating people on your products.
Autus Consulting have consistently provided my company with excellent service when managing our social media presence, creating high quality content. I would highly recommend.
The team at autus are so approachable and deliver when they say they will. They have implemented CRM, email marketing and automation for our business. Our time efficiency and productivity has improved remarkably, and new leads are opening up for our business. I couldn’t highly recommend autus enough.
We have benefited from amazing customer retention, growth and profit. The SharpSpring platform is great to have everything in one place. I have never met a company with such passion, experience and knowledge – they go above and beyond and meet expectations every time.
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